Strategic Choice and Evaluation Research Paper Example | Topics and Well Written Essays - 750 words

Strategic Choice and Evaluation - Research Paper Example egmenting the customers and identifying the target market and the gap analysis (identify the lacking) are the part of identifying the strategies (Kozami, 2002). B&G Food is a well-known brand all over the United States, and its current position in the market is stable i.e. there is no potential for growth and no possible decline in the market for B&G products. There is a need for urgent actions in order to increase the opportunities to expand and also grasp the market share. B&G being a very old company in the market, and it has the potential to grasp the most of the market share. B&G Foods is lacking with some of its core plans that need to be amended and reconsidered. For example, their Promotional and Marketing Strategies are not well designed and implemented. The need of establishing new products and service outlets is essential. Moreover, hiring skilled and specialized workforce and conducting training and development programs for employees are essential. B&G Foods can also expand its product line to attract new customers. B&G Foods has to maintain a proper Promotional and Marketing strategy. The potential consumers would get to know the products and services through the promotions, and the overall sales could be raised. The mediums that can be utilized by B&G Foods can be the online advertisement, TV commercials, newspapers ads, promoting the products and services through billboards, etc. Once the strategies are being followed, the core part is to monitor them and evaluate the outcomes. It will help better in implementation, and the feedback of the consumers can also be gathered regarding the particular strategy. There is a need of hiring skillful management. The process of the recruitment must be strict, and the best candidates must be selected for the Job. The skilled workforce for marketing and promotional strategies will help handle the work effectively and efficiently. The other benefit of hiring an expert workforce is that the new and attractive

Knowledge Management Essay Example | Topics and Well Written Essays - 750 words - 6

Knowledge Management - Essay Example Some of the examples of changing the culture of an organization include how all employees assembled in the main board room every Friday which was to be changed in the up coming quarter, owing to financial expenditures. They discussed organizational matters in a very informal manner but the Managing Director decided to do it in the form of a virtual group which was created and everyone was asked to subscribe it to receive instant updates (Drucker, Garvin, Dorothy, Straus & Brown, 1998). Similar cultural changes do take place within organizations and these are seen as normal measures since organizations are moving ahead with both short term changes as well as the strategic ones. The need is to know what the employees think about them and how ready and willing they would be to embrace the change that is coming about within the organizational cultural realms. As a leader, I would initiate the process of organizational change by finding out what I essentially want to achieve. When I am certain that the aspects that I want to attain are true and genuine for the sake of the organization, and that the change is a positive tangent, then I will manifest it in the truest possible way. I will take all the employees under my aegis and inform them of the management decision. When this has been done, I will ask the middle management to come up with certain policies which are for the betterment of the organization yet are inclined towards attaining a change that is driven by results. I will be making all-out measures to make sure that all employees are on board and provide as much clarity as possible in order to speed up actions. Each of these stages can take up to about 15 days which would mean that the organizational change is a process spanning up to about 3 months. Since there would be five to six different steps that will be undertaken