Was Propaganda the Main Reason for the Lack of Opposition to the Nazis free essay sample

Was Propaganda the Main Reason for the Lack of Opposition Many people argue that Nazi Propaganda was the main reason for the lack of opposition towards the Nazi party. We will write a custom essay sample on Was Propaganda the Main Reason for the Lack of Opposition to the Nazis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this essay below the details of propaganda will be explored as well as other aspects that helped deal with the lack of opposition to the Nazi party. Propaganda is the use of media to promote only good ideas and values in the form of posters and radio. It helps people boost morale and also helps to win favour over people in elections. The Nazis used propaganda to promote their master Aryan race and to promote Nazi ideology as well as anti-minority ideas. Propaganda helped the Nazis promote only good points about the party. Propaganda was a way to allow Hitler to connect with anyone; anytime and anywhere. By only promoting good points about the party, it was near impossible for people to find criticism towards the Nazi party. Propaganda was everywhere in Germany; in bars in the street in films, radios, newspapers and sports. The purpose was to brainwash people into believing that the Nazi party and Germany was the superior race, and all minorities were deemed as evil and impure. Goebbels began to manufacture and sell cheap radios that could only pick up local signals, this allowed people of any financial background to once again be sucked into Hitler’s strong current of unstoppable propaganda. If anyone tried to challenge Hitler’s party Hitler’s loyal lawyers would most likely lock you up. Hitler’s loyal court members swore to oath to Hitler, this meant that court trails were normally never fair or just. Hitler’s judges were made to be loyal to Hitler; meaning that if you went to court for being anti-Nazi you would most likely never win. This helped Hitler to keep out anti-Nazi people to help keep rumours, kept at a minimum so people could always see only the good side of the Nazi party. If found guilty you were lucky to be alive let alone see your town or city ever again. Hitler used the Great Depression as a way of getting support of the German people; he made policies and promises to German people. With the help of Joseph Goebbels, head of propaganda, the Nazis campaign were modern and effective; they managed to say what people wanted to hear therefore little could ever be said that would criticize them. The Nazis talked about uniting German people behind one leader, Hitler. They talked about going back to traditional values. All of their points are what people wanted hear. Whenever policies were criticized they were simply removed or changed meaning that the German people could see that the Nazi party were a party that were ideal, clean, and were the party to sort out their problems. Many people could argue that the Treaty of Versailles was the main reason for Hitler’s rise to power. It’s impossible to say that that statement is right or wrong it’s just an opinion based on facts. Indeed the Treaty of Versailles did anger the Germen people greatly, and damaged their pride and their strong nation, but believably the Treaty of Versailles was just a method of gaining public attention. The treaty however did help build up Hitler’s Nazi party. Many also believe the main factor that helped keep opposition to the Nazi party was fear. The gestapo helped Hitler by ‘silencing’ oppositions. Whenever someone spoke out anything that was Ant-Nazism, they were taken away and put in concentration camps were they served hard forced labour, torture and execution. With the more people disappearing, the more people begin to fear for their life; therefore the number of people who are likely to talk is lower. This means that the number of rumours circulating about the Nazis was very low, therefore with the help of Propaganda only the good things about the Nazi party were heard. In conclusion the Nazis use of Propaganda was very well organized, with all the good information circulating it was hard to criticize them; try and do so and you would risk losing your life by getting picked up by the SS one night. The fear factor worked brilliantly mixed with the propaganda to create a perfect view of the Nazis that couldn’t be criticized.

Argument Paragragh for Lamb to the Slaughter Essays

Argument Paragragh for Lamb to the Slaughter Essays Argument Paragragh for Lamb to the Slaughter Paper Argument Paragragh for Lamb to the Slaughter Paper Mary Maloney, in the short story â€Å"Lamb to the Slaughter† is not guilty by the reason of insanity. This is when the crime is committed but the person who committed it couldn’t tell if it was wrong or right. During the murder, Mary doesn’t know what she is doing. â€Å"Her first instinct was not to believe any of it, to reject it all When she walked across the room she couldn’t feel anything at all–except a slight nausea and a desire to vomit. Everything was automatic now. In this quote, Mary is unstable. She doesn’t know what she is doing. After Patrick tells Mary he is leaving her, she goes into shock. She tries to be a good wife but she is breakable. During the murder and right after, Mary is only temporarily insane. She is going to make dinner when Patrick says, â€Å"‘For god’s sake. Don’t make supper for me. I am going out! ’ at that point Mary simply walked up behind him without a ny pause and swung the big frozen leg of lamb high in the air and brought it down on the back of his head The violence of the crash, the noise, the small table overturning, helped bring her out of shock. † In this quote, Mary is at her breaking point. After Patrick says he doesn’t want her to make dinner. Mary goes into shock and, came behind him and swung the frozen led of lamb. She couldn’t tell if it was wrong or right, she just did it. After the crash of the small table, it brought Mary out of shock. Therefore Mary Maloney in the short story â€Å"Lamb to the Slaughter† is not guilty because she is temporally insane at the scene of the crime so is not guilty for reason of insanity.

All in the Family Essay Example for Free

All in the Family Essay Throughout one’s life, things are going to grow and change, yet one thing will always remain the same, one’s family. This social unit, whether it be related by blood or the love that comes from a family will always remain strong. While taking a look at two narratives, we will discuss the lessons learned, family functions, extended family, and the impressions that are made upon the readers of these stories. Taking a look at these powerful narratives, we as readers see many lessons that are learned throughout these pieces of writing. Taking a look at the narrative, An Indian Story by Roger Jack, this non-nuclear family shows us the readers, the lesion of who can and could be considered family. This important lesson shows how although his Aunt Greta is not immediate family like his father would be; she becomes immediate in his time of need. â€Å"My home and academic life improved a lot after I had moved in with Aunt Greta† (Jack 53). This improvement of life for these characters shows how this social network made of defined characters were able to adapt and transform to the ever-changing needs and circumstances of its â€Å"family† members. Moving on to the much different narrative entitled, Looking for Work by Gary Soto were we take a look at a nuclear family that is much different. The life of a Mexican American boy who strives for nothing less than for his family to be â€Å"perfect† like he sees on TV. His longing for the, â€Å"Father looks on in his suit. The mother, decked out in earrings and a pearl necklace, cuts into her steak and blushes. Their conversation so politely clipped† (Soto 29). These constant strives to be perfect and rich consumed most of his time. Yet by the end of this narrative, he would finally learn the most important lesson of all, his family is who they are. Much like Gary Soto in his story, Looking for Work I learned the same exact lesson. Although my family may have been crazy and somewhat embarrassing they are who they are and there was nothing I could do about it. My family was always going to be there for me no matter what and I couldn’t love them more for that. Throughout these two narratives, everyone experienced the presence of family in some form or another and I have to say, I don’t know what I would do without mine. While reading these stories I found a few similarities between the families in the stories and my own family that really stood out to me. First, the importance of 3family in general. I cannot stress enough how important my family is to me; yet when I was a child, much like the boys in these stories, I did not realize it. Another similarity I shared with these stories was how close I was to my grandma like Roger Jack was to his Aunt Greta. This warmed my heart because I love my grandma and so many instances throughout that narrative reminded me of my grandma and I. Much like when Roger stated, â€Å"I walked to Aunt Greta’s and asked if I could move in with her since I had already spent so much time with her anyway† (Jack 53). Yet one way in which my family is different from the families in these narrative is that I was blessed to have a mom and a dad growing up and I could not be more thankful for that. Growing up is an important time in any child’s life. Whether it is like the boys in these narratives or anyone else; that is a time for you to grow and shape into an individual. I believe that the environment I grew up in was a good thing for me and it shaped my entire worldview. I grew up with great yet strict parents, a loving, caring, hard working mom and housewife, and a tough, hard working, funny father. Together they taught me to work for everything I have because later in life nothing was going to be handed to me. I was taught a great work ethic and good morals from the very beginning. I believe that because of those teachings by my great parents, I am the person I am today. Extended family most definitely differed between the two narratives yet the importance was there. As with my extended family, we are very close, especially with my mom’s mom Erna. I always grew up with her right across the street and I loved every minute of it! She was always there for me and I always had fun whenever I was with her. I remember her cooking for me and us gardening together. Although the dictionary considers grandparents extended family, I do not. My grandma was so close to my family, especially my mom and I that to me she is immediate family. The importance of extended family and family in general to me is practically my life. I would do anything for them just as they would for me. I am so grateful to have such a close immediate and an extended family in my life. Looking at both narratives, there was one that made a more powerful impression upon me as a reader. Looking for Work by Gary Soto really stood out to me for one reason, the lesson. I believe in the fact that your family is who they are and there is nothing that you can do about it besides accept them. I love how Gary realized at the end that his family was not going to be like the family on Father Knows Best and that was ok. I think that made such an impression on me because I was the same way when I was little, I hated when my parents would make jokes and be silly but as I was growing up I grew to love it. My family is who they are and I love them for it! I wouldn’t trade my family for anything in the world and by the end of the story Gary seemed to feel the same way. In the beginning, Gary would be so frustrated when his siblings would wear bathing suits to dinner, when he had specifically asked them to dress up. Yet towards the end of the story such change took over Gary. â€Å"That evening at dinner we all sat down in our bathing suits to eat our beans, laughing and chewing loudly† (Soto 29). This quote is a prime example of the change that underwent the main character and showed the point in which he accepted everyone at that table for who they were, family. Works Cited Jack, Roger. â€Å"An Indian Story.† Ed. Gary Colombo, Robert Cullen, and Bonnie Lisle. Rereading America Cultural Contexts for Critical Thinking and Writing. 8th ed. Boston: Bedford St. Martin’s, 2010. 52-61. Print. Soto, Gary. â€Å"Looking for Work.† Ed. Robert Cullen and Bonnie Lisle. Rereading America Cultural Contexts for Critical Thinking and Writing. Ed. Gary Colombo. 8th ed. Boston: Bedford St. Martin’s, 2010. 26-31. Print. All in the Family. (2017, Jan 13).

Importance Of Understanding Cultural, Ethnic, And Gender Differences Research Paper

Importance Of Understanding Cultural, Ethnic, And Gender Differences By Managers And Professionals In A Business Setting - Research Paper Example This is because these differences highlight the basis of potential troubles that might surface at the workplace and that need to be looked upon at with a sense of comprehension. Without a shadow of a doubt, this has come to the fore for the sake of the organizations that the cultural, ethnic and gender differences arise because the employees are not being handled in a proper way. If these employees know that they are bound by the organizational contracts, terms and conditions, and are time and again told about it, there would be fewer instances of rifts and differences cropping up at the workplace realms. There is a need to set things right, and that too in the most apt manner possible. Adequate levels of analyses and suggestions should be made use of in order to get acquainted with the changing norms and conditions of the time because this is the needed within the globally changing business dynamics (Bell, 2006). What remains significant is how the top management manifests its due r ole and what steps are undertaken by the human resources management department in the wake of the cultural, ethnic and gender differences arising at the workplace settings within these organizations. Research has proven that it would be sound to state that diversity within organizations is a good omen and thus asking the employees to stay away from the cultural, ethnic and gender differences is sane and reasonable. The employees’ role is therefore exponentially enhanced within the related settings and the managers need to supervise where they are going wrong, and what could be done to correct them. The managers and professionals under such constructs should know exactly what they would like the employees to do and to commit to a... Without a shadow of a doubt, this has come to the fore for the sake of the organizations that the cultural, ethnic and gender differences arise because the employees are not being handled in a proper way. If these employees know that they are bound by the organizational contracts, terms, and conditions, and are time and again told about it, there would be fewer instances of rifts and differences cropping up at the workplace realms. There is a need to set things right, and that too in the aptest manner possible. Adequate levels of analyses and suggestions should be made use of in order to get acquainted with the changing norms and conditions of the time because this is the needed within the globally changing business dynamics. What remains significant is how the top management manifests its due role and what steps are undertaken by the human resources management department in the wake of the cultural, ethnic and gender differences arising at the workplace settings within these organiz ations. Research has proven that it would be sound to state that diversity within organizations is a good omen and thus asking the employees to stay away from differences is sane and reasonable. The employees’ role is therefore exponentially enhanced within the related settings and the managers need to supervise where they are going wrong, and what could be done to correct them. The managers and professionals under such constructs should know exactly what they would like the employees to do and to commit to a collective good.

Criminal Procedures in the News Essay Example | Topics and Well Written Essays - 500 words

Criminal Procedures in the News - Essay Example Safety measures have been given the topmost priority. All the cities are under heavy security. Surveillance is the one of the safety measures employed to check criminal activities. Though sometimes these activities may breach privacy policies citizens of America should understand that it is for their own good. After 9/11 the American policies towards international community has changed considerably. As President Bush said you are with us or against us. The main victims of criminal are the innocent citizens. Mostly children are attracted towards criminal activities. In the recent past we have seen the news of gun firing in schools and other educational institutions. These incidents indicates that how the society has been disturbed. There is no safety not even in their home state and in their own house. Though the police department and other security agencies are providing foolproof security no one knows who will strike terror and from where. The students and other children involved in shootouts were sent to juvenile homes. They were treated as juveniles. Special psychological treatments were given o them. Juvenile homes make every effort to turn them into responsible citizens. The main reason for children committing crimes is the domestic violence.

School System Essay Example for Free

School System Essay I. Introduction In this chapter, the researchers would like to propose an automated billing system in AMA Computer Learning Center (ACLC) College of Gapan City, Nueva Ecija. In our generation so many things are different. The advent of technology has changed the way we live, work and spends leisure time. Computer was considered the lifeblood of society; they are everywhere. And the advancement in discoveries, both in hardware and software, keep coming, day in and day out. Technology changes and improves at a rapid pace and companies and institutions have cope with it. This is because as the latest knowledge of development in computer technology grows people’s standard increase. They seek and crave for better and more efficient ways to accomplish tedious task. The group of Companies was built upon the dream of the late Amable M. Aguiluz Sr. (AMA), Auditor General and National Treasurer during the term of President Diosdado Macapagal, to build an institution that would provide world-class education to Filipino y0uth. That dream bore fruit on October 20, 1980 when his son Dr. Amable R. Aguiluz V. (ARA), established the AMA Institute of Computer Studies and blazed the trail for popular computer education in the country. Originally located along Show Boulevard, the pioneering school offered EDP Fundamentals, Basic Programming and Technology Career courses. In June 1981, AMA Computer College (AMACC) was launched offering a four-year degree course in BS Computer Science – the first to be offered in the country. From only 13 students, the population of AMACC surged to 600 in 1983 and to 1985. To meet the growing demand for computer courses, AMACC established its first campus in Makati in 1983. A second campus followed in 1986 in project 8, Quezon City. In 1987, AMA Computer Learning Center (ACLC) was established to offer short courses in computer programming and two-year technical vocational courses. Today, there are today more than 100 learning centers nationwide. In the same year, AMA Basic Education was formed to offer courses elementary, high school and eventually pre-school education. Now known as the St. Augustine International School, its branches are located in Metro Manila, Laguna, Cebu, and Davao. In 1996, AMA set up the AMA Telecommunications and Electronics Learning Center (AMATEL) – the country’s first-ever telecommunications school. It is now called AMA International Institute of Technology (AIIT). In 1998, ABE International Business was established to offer courses in Hotel and Restaurant Management (HRM), Business Administration and computer-related courses. Today, ABE has several branches nationwide. ABE is an international school affiliated with ABE in the United Kingdom. It offers not just local, but also international diploma and international practicum program. The AMA school network also expanded overseas with branches in Los Angeles, California; Manama; Bahrain; Bangladesh; China; and Hong Kong. In 2000, AMAES launched its most ambitious expansion program with no less than 14 branches being set up nationwide. To help it graduates finds employment, AMA established in the same year its own manpower placement agency called INFOTECH Professional Services Inc. The year 2002 saw AMA expanding into maritime education, medicine, nursing, care-giving and allied health courses. Now, the Norwegian maritime Academy (NMA), the AMA school of Medicine (ASM), and the St. Augustine School of Nursing (SASN) are making a mark in their respective fields with IT-based curricula. AMA Education System (AMAES) – the umbella for AMA schools, currently boasts of more than 200 branches nationwide and in key foreign cities. It has proudly produced more than 150,000 professionals who have been gainfully employed locally and overseas. On August 20, 2002, AMA was granted University status by the Commission on Higher Education (CHED) – a well-earned tribute to the first ISO-certificated computer educational Institution in the Philippines. Founding Chairman Dr. Amable R. Aguiluz V was installed as the first AMA University president. The billing system throughout the school has relied on pens and papers. The information of the students with regards to their billings, school fees, projected additional expenses, and other expenses within the year are done computing using pens and papers, they have a computer to encode the billing information, using the V-Look UP and Microsoft Office Excel 2007. Due to manual usage, they noticed that certain problems cannot be avoided like data redundancies, missing records of the students. Furthermore, some could not be able to handle the massive volume of the students. Under the old manual billing scenarios, getting rid of paper improves efficiency, reduces human errors and allow information to flow to their system without a time consuming data input process. And also a higher student turnaround as enrollees will be saved faster. And as the population of ACLC continues to grow, many difficulties in handling their billing in a manual process and one of the solution in this problem is to make their manual billing into a computerized system. With this, the proponent of this research sought to find the way to facilitate all the students billing records â€Å"an automated billing system† to replace the manual operations. The developer wants to improve especially to meet the needs of ACLC, also through this system, billing information is easily obtained hence, school tends to rely less in manual operations. II. Statement of the Problems The proponents would like to develop the ACLC to address the following problems of their school in terms of their billing system. 1. How the proposed enrollment system will help the school? 2. What are the advantages and disadvantages of the current manual enrollment to the proposed enrollment system? 3. How the proposed system helps the daily operations of the school? 4. How can ACLC come up to the solution that may possibly solve their manual enrollment process? 5. Who are those beneficiaries of the proposed billing system? 6. What are the difference in using the current and the proposed system? III. Objectives of the Study Creating a computerized enrollment system of ACLC is the main objective of the study. The following are the specific goals: 1. To develop the system that will minimize the processing time in accessing records, and calculating fees of students. 2. To provide a proper computer-based database for ACLC. 3. To build a user-friendly system that produces accurate and error-free data results. 4. To monitor the integration of the different operations, which includes billing data, database system, and payments, it is a need for computerization. 5. To secure all the billings, payments, fees of the students. 6. To lighten the load of the staff in accessing records. 7. To improve their billing system. IV. Scope and Delimitation The study covers the billing process in ACLC (AMA Computer Learning System). The centered on means of speeding up the billing report, computation of transactions of billing. This study will be a great help in converting the manual system to computerized system for great speed retrieval. The system developed in such way that the company will be able to obtain the following: Maintain the complete files in computerized form, prepare billing report in an easiest way, updates record time to time. The proposed system has the limitations, does not include time to time printing of transactions and does not retrieve data if have power interruption. V. Significance of the Study In the development of the study, the main goal of the developer is to develop a program that could be beneficial to as many people as possible. The computerized billing system is developed to provide constructive significance to the following: The Registrar – Student registration or enrolling will going to be much easier because of the proposed system, saving student files and adding subjects is convenient and faster. The Cashier To make their work easy and also they could handle all the billings of the students without time consuming data input process and can make the computation of every transaction in the easiest way. The Proponents the development of the system challenges the programming skills of the researchers whereby searching for a new programming platform to make the common and simple program through a more sophisticated and advance approach. Students they will accommodate in a short period of time during setting up their bill immediately. Management of the School – it helps to organize and supervise its company especially the students who give fund to operate the school properly in the process of giving correct billing. Parents – it helps them to know the total bill and load that their sons or daughters have for the whole semester and they are enrolled VI. Hypothesis of the Study The researchers will provide some predictions about the proposed billing system: 1. The proposed enrollment system will upgrade its manual enrollment process into an automated enrollment system. 2. It will lessen the works of the staff/ personnel through the help of proposed billing system. 3. The proposed system helps in minimizing the time and efforts and gives a convenient, more accurate, reliable, and there would be a consistent operations and procedures. 4. Through the help of proposed system, it will decrease the data handling errors of the students in their billings and information. 5. The proposed enrollment system could be the answer to the problems of the school in processing their billings. 6. The proposed enrollment system can change the current data management more efficient, secured, save more space for the office, handle or search student information easier and lessen data reiteration.

Othello: the Story of a Noble Being :: Othello essays

Othello: the Story of a Noble Being  Ã‚        Ã‚   The William Shakespeare creation Othello sees the demise of a noble general, as a result of the incessant brainwashing by his ancient. Let us in this essay present the noble Othello and wherein lay his tragic mistake.    Lily B. Campbell in Shakespeare’s Tragic Heroes describes the unquestioned nobility of the Moor:    From the first we hear the fact insistently repeated that he is a Moor, that he has thick lips, that Desdemona has chosen to go to his sooty bosom. Yet we are told that he is of noble birth, that war and adventure have bee his nurses, that he may be considered a barbarian and yet that the Venetian state has found him so valuable in action that he cannot be expelled, no matter what offence may be found in him. His vaunting has won him his wife; his actions have won him the confidence of the state. His noble nature is not questioned even by Iago. (152)    Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† talks of the hero’s exceptional personal qualities:    Othello is like a hero of the ancient world in that he is not a man like us, but a man recognized as extraordinary. He seems born to do great deeds and live in legend. He h as the obvious heroic qualities of courage and strength, and no actor can attempt the role who is not physically impressive. He has the heroic capacity for passion. But the thing which most sets him apart is his solitariness. He is a stranger, a man of alien race, without ties of nature or natural duties. His value is not in what the world thinks of him, although the world rates him highly, and does not derive in any way from his station. It is inherent. He is, in a sense, a ‘self-made man’, the product of a certain kind of life which he has chosen to lead. . . . (140)    Despite the wonderful personal attributes he possesses, Othello still falls prey to the sinister Iago. His gullibility and naivete make this possible. Francis Ferguson in â€Å"Two Worldviews Echo Each Other† describes how Othello carries out Iago’s plan of destruction:    Othello moves to kill Desdemona (Act V, scene 2) with that â€Å"icy current and compulsive course† which he had felt at the end of Act III, scene 3. Othello: the Story of a Noble Being :: Othello essays Othello: the Story of a Noble Being  Ã‚        Ã‚   The William Shakespeare creation Othello sees the demise of a noble general, as a result of the incessant brainwashing by his ancient. Let us in this essay present the noble Othello and wherein lay his tragic mistake.    Lily B. Campbell in Shakespeare’s Tragic Heroes describes the unquestioned nobility of the Moor:    From the first we hear the fact insistently repeated that he is a Moor, that he has thick lips, that Desdemona has chosen to go to his sooty bosom. Yet we are told that he is of noble birth, that war and adventure have bee his nurses, that he may be considered a barbarian and yet that the Venetian state has found him so valuable in action that he cannot be expelled, no matter what offence may be found in him. His vaunting has won him his wife; his actions have won him the confidence of the state. His noble nature is not questioned even by Iago. (152)    Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† talks of the hero’s exceptional personal qualities:    Othello is like a hero of the ancient world in that he is not a man like us, but a man recognized as extraordinary. He seems born to do great deeds and live in legend. He h as the obvious heroic qualities of courage and strength, and no actor can attempt the role who is not physically impressive. He has the heroic capacity for passion. But the thing which most sets him apart is his solitariness. He is a stranger, a man of alien race, without ties of nature or natural duties. His value is not in what the world thinks of him, although the world rates him highly, and does not derive in any way from his station. It is inherent. He is, in a sense, a ‘self-made man’, the product of a certain kind of life which he has chosen to lead. . . . (140)    Despite the wonderful personal attributes he possesses, Othello still falls prey to the sinister Iago. His gullibility and naivete make this possible. Francis Ferguson in â€Å"Two Worldviews Echo Each Other† describes how Othello carries out Iago’s plan of destruction:    Othello moves to kill Desdemona (Act V, scene 2) with that â€Å"icy current and compulsive course† which he had felt at the end of Act III, scene 3.

International Toursim Marketing Planning

Contents 1. Introduction to India1 2. PETSEL analysis1 2. 1 Political analysis1 2. 2 Economic analysis2 2. 3 Social analysis2 2. 4 Technology analysis2 2. 5 Environmental analysis3 2. 6 Legal analysis4 3. Customer Analysis5 3. 1 Customer choice factors5 3. 2 Segmentation6 3. 3 Segmentation Matrix7 4. Competitor Analysis8 5. Internal analysis9 6. Summary SWOT analysis and ‘Key Take Out'9 6. 1 SWOT analysis9 6. 2 Key Take Out10 7. Targeting analysis and positioning10 7. 1 Targeting analysis10 7. 2 Positioning12 8. Strategic Planning and Setting Objectives13 9. The â€Å"Value Proposition†14 10.Marketing Mix Recommendations14 11. Measuring Success15 12. Summary15 Appendix A16 References17 Lists of Figures Figure 1Target market selection model11 Figure 2 The positioning map of Health and Wellness tourism segment. 13 Figure 3 Ansoff Matrix14 Lists of Tables Table 1 Arrivals by Purpose of Visit: 2006-20112 Table 2 Health and Wellness Tourism sales by Category : Value 2006 â₠¬â€œ 20113 Table 3 Balance of Thailand Tourism Payment : Value 2006 – 20114 Table 4 Balance of Indonesia Tourism Payment : Value 2006 – 20114 Table 5 Segmentation Matrix7 Table 6 India’s Competitor divided by segment8Table 7 Competitors strengths and weakness9 Table 8 SWOT analysis10 Table 9 The targeting segment analyses12 Marketing Holiday This report provides marketing plan for India tourism industry including 10 steps of marketing planning referring to International Marketing Planning module (2012) 1. Introduction to India India is the most populous democracy, the seventh largest country in term of total area in the world, which located in South Asia surrounded by Pakistan, China, Nepal, Bhutan, Burma, Bangladesh, Sri Lanka, the Maldives Indian Ocean, Arabia Ocean and Bay of Bengal (Mintel 2010).In term of tourism, India plays host to a diverse mix of tourism choice. Natures, adventures, cultures, nations, history, architectures and medical are all on offer, making India an attractive destination to a variety of demographic groups. Apart from that, in 2009 this country was singled out as the best value-for-money in term of Country Brand Index (CBI) done by FutureBrand (2012). India has Ministry of Tourism (MOT), its objective is to develop and promote tourism in India by formulating and administrating the rules, regulations and laws.And in 2002, MOT announced â€Å"Incredible India† as the travel theme. The successful of campaign, nowadays the tourism industry in India is becoming the third largest earner in of foreign exchange (Government of India 2012). 2. PETSEL analysis In order to analyses external environment of India’s tourism industry, PESTEL analysis could be applied and offer clues to opportunities and threats (Wood 2004). 2. 1 Political analysis 2. 1. 1 Stable democratic administration India is the world’s largest democracy; it has a stable democratic government for a long decade.India is a Secular Democ ratic Republic with a parliamentary system consists of Parliament and State Government this means in each state of India has its own tourism department (Government of India 2012). It is advantage because each state becomes a competitor of each other, induce high contest between states in order to gain profit from tourism industry. This fact can ensures stability for the tourism industry. 2. 1. 2 Terrorism India is facing with two type of terrorism: external terrorists and internal terrorists but intra-terrorist takes more seriously effect to tourism.There is a trend of growing internal terrorists especially Maoism and Naxalism their case un-peace in the country (South East Asia Terrioms Portal 2011). By the way India's government (2012) is continuously improving its defence inventory to combat any potential attack form terrorists especially in areas like Jammu Kashmir and our metropolitan cities like Mumbai, Delhi, Bangalore and places of strategic importance. 2. 2 Economic analysis 2. 2. 1 Economic growing rate GDP of India rose almost 7% in 10 years then India becomes the fastest growing economies of the world (The World Bank 2012).A higher economic growth can bring about the foreigner investments. This situation wise to supply the higher number of business visits. Apart from that the construction of newer tourist avenues or attraction, beautification of cities and towns etc. are also induce the number of leisure visitor as well. (Rath et al. 2012). The table below clearly shows the huge increase of arrivals from 2006-2011. Table 1 Arrivals by Purpose of Visit: 2006-2011 Source: Euromonitor International from official statistics, trade ssociations, trade press, company research, trade interviews, and trade sources (2012) 2. 3 Social analysis 2. 3. 1 Diversity of nations, cultures and etc. India is a multination country having numbers of different, cultures, traditions, and ethnics. These diverse have a great amalgam of the past and present and this naturally has its effects (Gupta, Lal and Bhattacharyya 2002). Some are negatives; â€Å"culture shock† is a good example when people are facing an unfamiliar way of life when visit to a new country. This is why people who belonging to the more affluent country decide not come to India.Besides there are positives side people who interested in multitudinous lifestyle also visits India and its help to break down prejudices, barriers, suspicions that exist between countries (Back, Bennett and Edles 2012). 2. 3. 2 Languages The languages of Indian reflect the diversity of the country. English is the one of official languages using in political and commercial communication while Hindi is the nation and the most widely spoken language and primary tongue of 41% of the people and 14 other official languages are spoken (Gupta, Lal and Bhattacharyya 2002).With this reason language barrier is not a trouble for both tourist and Indian. 2. 4 Technology analysis 2. 4. 1 Information Technology India has capability and resource in Information technology and engineering for future development (Rapoza 2012). Dogac, et al, (2004) considers the Internet gives many advantages in tourism industry. Some of these benefits for tourists are travel planning, fight booking, hotel reservation those active done on the internet nowadays.Beside on tourism organization use internet to promote new attractions and build long term relationship with customer such as sending special offer to customer, develop collaboration between tourism operators, enhance interoperability of external and internal applications. These actives will help increase the return of traveller. 2. 4. 2 Transportation facilities India’s transportation has been recently developed such as air, marine and land transportation to meet traveller’s need (Government of India 2012). But the image of transportation in this country presenting to the world seems under standard in terms of management and security.For example in May 2012, train accident killed 5 people (BBC NEWS 2012). And in July 2012 fire train killed 32 passengers (BBC NEWS 2012). On the tourist view, the under standardize of transportation will take direct effect to tourist who looking for a luxury tourism experience on the other hand the backpackers seem not really concern about convenience transportation at all (Gupta, Lal and Bhattacharyya 2002). 2. 4. 3 Medical technology Medical in India is developing continuously in various forms such as spa, meditation, hospital and surgery.India provide highly quality and professional with low cost. It costs half or one-third cheaper than similar treatments in neighbouring medical hotspots such as Singapore and Thailand. According to low price of medical service in India, the number of meditation sales has increased double from 2006 in 2011 (Euromonitor International 2012). Table 2 Health and Wellness Tourism sales by Category : Value 2006 – 2011 Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources (2012) . 5 Environmental analysis 2. 5. 1 Environmental pollution ; Nature hazard India is experiencing seriously environmental pollution for instant deforestation, soil erosion, air pollution from industrial effluents and vehicle emissions, water pollution, huge and growing population is overstraining natural resources and drinking water is not available thought out the country (CIA 2012). Not only pollution but also natural hazards that India has to deal with like earthquake in the Kashmir valley (NDTV 2012).This situation reflex to life quality in India and may bring down visitor’s trust then decide not to visit India because it is too risk. However, it is a good change for India to improve their environment such as carefully cleaning ancient monument, cleaning areas around and improve them for tourism purpose (Gupta, Lal and Bhattacharyya 2002). 2. 6 Legal analysis 2. 6. 1 Taxation Since end of July 2012, India's government announced to increase tax in short term accommodation business from 5. 15% to 7. 42% (The Times of India 2012). Increasing of tax seem not has major effect to visitor.In generally traveller do not concern in minor change of taxation, take Thailand for example, it increased airport tax and car rental tax in 2011 but tourism  payments still high (Euromonitor International 2012). Table 3 Balance of Thailand Tourism Payment : Value 2006 – 2011 Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources(2012) Meanwhile 2011 Indonesia announce full waiver of fiscal  tax in country, but it did not impact to visitor’s spending as well (Euromonitor International 2012).Table 4 Balance of Indonesia Tourism Payment: Value 2006 – 2011 Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources (2012) 3. Customer Analysis 3. 1 Customer choice factors After Ministry of Tourism announce and promote â€Å"Incredible India† in 2002, the number of visitor rise continuously because the successful of campaign (Ministry of Tourism of India 2012).India has done very well in creating value and positioning in tourism industry, they provide goods or services that meet or exceed visitors satisfaction base on understanding what customer’s really need and it bring to customer choice factor analyses. Customer choice factor may relate to five factors which are Personal factor, Social factor, Environmental factor, Economic factor and Psychological factor (DOLCETA 2012). Below are lists of possible customer choice factors on tourism industry. 3. 1. 1 Personal factor comes from individual personality: age, sex, emotion, needs, like, knowledge, hobbies and etc. re involved such as (DOLCETA 2012): – Visiting new place – Arts and cultural are attractive – Experiencing new and different lifestyle – Trying new food – Have fun and being entertained – Facilities for disabilities – Exciting outdoor activities – Facilities for disabilities – Standards of hygiene and cleanliness 3. 1. 2 Social factor related with individual sociality and relationship: social trends, family, friends, and other people recommendations. With this factor CCFs might be (DOLCETA 2012): – Meeting new and different people – Being together as family – Being able to communicate in English – Activities for the whole familyTRAVETSAT(2011) reports that  38% of international tourists choose their destination based on friends & relatives’ recommendation. 3. 1. 3 Environmental factor, many people make decision and exaptation for the destination country base on environment, these people need (DOLCETA 2012): – Interesting rural countryside – Conve nience transportation – Nice weather – Exotic atmosphere – Good environmental quality 3. 1. 4 Economic factor, traveling aboard is an activity that must spend a lot of money; some people cannot afford and have limitation for expending during their journey which some money is not a big deal and those also affect to CCFs.The possible CCFs are (DOLCETA 2012): – Inexpensive cost – Variety of shopping place – Destination is valuable to holiday money 3. 1. 5 Psychological factor this factor quite difficult to explain that how it relate to CCFs of tourist because psychological is totally unique in each person depend on their mental function, behaviour and believed then the possible CCFs might be (DOLCETA 2012): – Relaxation – visiting their remembrances places – Safely 3. 2 Segmentation Segmentation helps dividing the present and potential market; organizations will better identify and compare market opportunity.Segments are co nsidered on the basic of geographic, demographic and psychographic. Thus, each segment should distinguishable from others, reachable and relevant to our product (McDonald and Dunbar 2007). The possible segments in tourisms are: Family tourism, customer in this segment usually travels with their family, might be parents with young children spend time together in order to educate their children and make a good relationship between members in family (Ball, Horner and Nield 2007). Religious tourism has purposes for pilgrimage, missionary especially Muslim and Buddhism.They would like to visit ancient pilgrimage place, in fact all religions – Hindu, Buddhism, Jainism and Sikhism have their major and minor pilgrimage centre in the different countries (Gupta, Lal and Bhattacharyya 2002). Health & wellness tourism involved â€Å"people who travel to a different place to receive treatment or proactively pursue activities that maintain or enhance their personal health and well-being, lower cost of care, higher quality of care and different treatment that they could receive at home. This most customers in this segment are Europeans because patients must wait of long time and process in order to avail medical treatment (Global Spa Summit 2011). Adventure tourism is categorized by â€Å"the large amount of activities tourists undertake during their trip, and the large amount of interaction with the natural environment of their destination† Typically adventure tourism will involve something that they would normally not have chance to partake in any other day (Ball, Horner and Nield 2007).Luxury tourism is â€Å"something that is an indulgence rather than a necessity, sumptuous or expensive, abundance or great ease and comfort† these are all  definitions of luxury (The Strategic Travel Action Resource 2003). They just want to spend their money to escape from real life and experience their ideal life for a short term. 3. 3 Segmentation Matrix According to tourist's CCFs we can summaries and segment customer then present in the Segmentation Matrix adapted from Ministry of Tourism of India 2012 Customer Choice Factors (CCFs)| Visiting new place- Arts and cultural are attractive- Experiencing new and different lifestyle- Trying new food- Have fun and being entertained- Facilities for disabilities- Exciting outdoor activities- Standards of hygiene and cleanliness- Meeting new and different people- Being together as family- Being able to communicate in English- Activities for the whole family- Interesting rural countryside- Convenience transportation- Nice weather- Exotic atmosphere- Good environmental quality- Inexpensive cost- Variety of shopping place- Destination is valuable to holiday money- Relaxation- visiting their remembrances places- Safety| Segment Name| Characteristics| Profile| Principal Benefits Sought| Family tourism| These are people who have family and aim to do an activity together, rapprochement in family and educat ing their children. | – Age 7-15 and 30- 45- Couples with young Children. – Well educate- Moderate income | -Visiting new place- Have fun and being entertained- Being together as familyActivities for the whole family- Safety| Religious tourism| These are people who travel individually or in groups have a passionate for pilgrimage, missionary, or leisure (fellowship) purposes. Love to visit holy site or holy place. – Age 40 – 70 – Couples or single, no children- Enthusiast- Priest| – Arts and cultural are attractive- Inexpensive cost- visiting their remembrances places| Health ; wellness tourism| These are people who interested in medical treatment, health and well-being. This range from luxury spa, meditation, yoga, to hospital treatments| – Age 30 – 70- Men and Women- Middle – high income- Interesting in Health ; wellness| – Inexpensive cost- Being able to communicate in English- Standards of hygiene and cleanlin ess| Adventure tourism| These are people who like extreme, venture, and action activities such as mountain climbing, trekking, camping, canyonning, rock climbing and etc. – Young, age 18 – 25- Male- Student ; fresh graduated- Alert ; active| – Experiencing new and different lifestyle- Have fun and being entertained- Exciting outdoor activities- Exotic atmosphere| Luxury tourism| These are people who prefer excellent service, luxury accommodation, high class shopping and other things that make they fell special and unique. | – Age 40+- Newlywed, Honeymoons- High income- Epicure, tasteful| – Convenience transportation- Relaxation- Nice weather- Variety of shopping place| Table 5 Segmentation Matrix| 4. Competitor Analysis Competitor analysis is significant in planning marketing strategies; Company need avoid â€Å"competitor myopia†. To find out main competitor, company must clearly understand competitor's strengths and weakness including thei r objective and strategies (Jobber 2010).Referring to segmentation matrix, each segment has different competitor, some are share competitors which shows in table 6 . The analyses focus on countries which are located in Asia. Japan is the most development country in Asia pacific thus facilities and service offer very high standard suitable for family and luxury tourism to visit there (Japan National Tourism Organization 2012). Singapore is high growing in entertainment sightseeing such as Sentosa Island. Family and luxury tourism are attracted by long sheltered beach, golf courses, five-star  hotels, and the  Resorts World Sentosa, featuring the theme park  Universal Studios Singapore (Singapore Tourism Board 2012).China, This year China push trend â€Å"China Happy & Healthy Tour 2012† aims health tourism to visit because china has rich knowledge in oriental medical for a thousand year it offer an alternative medical (China National Tourism Administration 2012). Thailan d has various Buddhist temples, exotic wildlife, and spectacular islands, also provides wide range area of actives related with natural. Moreover health and wellness tourism has a good reputation in the international market (Tourism Authority of Thailand 2012). Segment Name| Competitor| Family tourism| Japan, Singapore, Thailand| Religious tourism| Thailand| Health & wellness tourism| Thailand, China, Singapore| Adventure tourism| Thailand ,China| Luxury tourism| Japan, Singapore| Table 6 India’s Competitor divided by segment Next, the table 7 will show competitors strengths and weakness Country| Strengths| Weakness|Japan (Japan National Tourism Organization 2012)| – High Technology- Convenience transportation- Good management of government- Has Tokyo Disneyland | – Less people can speak English- High of living cost| Singapore (Singapore Tourism Board 2012)| – High growing economic- Convenience transportation- English is official language- Entertainment i ndustry is flourishing | – Few of historical places- High of living cost | China (China National Tourism Administration 2012)| – Rich heritage of culture, ancient place and mix traditional- Fast country development- Has new travel spot thought out country- 43 Properties inscribed on the World Heritage List- Low living cost| – Social criminal- Only big city has good facilities- Less people can speak English| Thailand (Tourism Authority of Thailand 2012)| – Top 10 in Health tourism- Third largest Buddhist Population in the world- Has significant religious place- Variety of adventure activities- Beautiful landscape | – Unstable Political in country- moderate of English literacy | Table 7 Competitors strengths and weakness 5. Internal analysis The internal analysis is a  review  of an  organization's  strengths and weaknesses depending upon their impact on the organization's objectives. Resource and capabilities, current offering, performance, business relationship and key issue are five factors influence the internal environment (Wood 2004). By the way strengths with respect to one objective may be weaknesses for another objective.A detailed internal analysis will give a good sense of its basic competencies and the desirable improvement that it can make to meet potential customer’s requirements. For more detail of internal analysis will be discussed in SWOT analysis. 6. Summary SWOT analysis and ‘Key Take Out' 6. 1 SWOT analysis SWOT analysis encompasses both internal and external audit of the firm, good analyses can lead to creating marketing plan and strategy (Hollensen 2010). SWOT matrix below details strengths, weaknesses, opportunities and threats of India adapted from (ANSARI March 2012), (Chakravarth, Kumar and K 2008) and (Mecdonald 2003). Table 8 SWOT analysis 6. 2 Key Take OutThe Key Take Outs will summarise the main finding from SWOT analysis which directed significant to customer needs. The point is to single out what to be push forward or adjusted (Wood 2004). As mentioned in CCFs SWOT and reference to Top Factors Influencing Destination Choice by TRAVELSAT (2011), the affordable cost and English illiterate is the India’s greatest strengths; the British Council (2011) claimed that English has often been referred to as a world language and most often taught as a  foreign language. This is the reason why travellers prefer visit country which can speak English. Besides strength, the ineffective marketing seems to be the greatest weakness that should be concerned.With lack of marketing cause India cannot position in strong competition. So the India’s strategic planning will develop weaknesses to strengths meanwhile match the existing strengths with promising opportunities. 7. Targeting analysis and positioning 7. 1 Targeting analysis Referring to customer analysis, there are 5 possible segments of India’s tourism. In this session will evaluate those segm ents in order to select one target segment. The targeting process will focus on attractiveness of each segment such as Market factor, competitive factors and environment factors in order to screen out insufficient profit potential and intense completion segments (Jobber 2010).Furthermore the target segment should fit to firm’s capability as well. To decide which segment is the best target, the target market selection model and Two-factor theory will be applied. Figure 1Target market selection model Source: HOOLEY, Graham J. J. , SAUNDERS, John A. and PIERC, Nigel (2004). Marketing strategy and competitive positioning. 3rd ed. , Harlow, Financial Times Prentice Hall. p. 358. Referring to the Two-factor theory contains with hygiene factor which cause people feeling of dissatisfaction while motivator factor brings people’s satisfaction. Or can say that hygiene factor is the lower level needs and motivator is the higher level needs (Reisinger 2009).The Targeting Decision M atrix below summarises the targeting segment analyses link back to CCFs, adapted from (Lye, Hill and Baker 2012) Segment Name| Segment Attractiveness| Competition Position| Target decision| For targeted segments| | | | | What are the Hygiene factors? | What are possible Motivators? | Family tourism| Unattractive| Weak| Avoid| – Safety – Family activities| – Recognition- Interpersonal relation| Religious tourism| Average| Average| Possible| – Arts and religious' cultural are attractive – Believe | – Sense of achievement- Inexpensive cost | Health ; Wellness tourism| Attractive| Strong| Primary target| – Standards of hygiene | – Inexpensive cost –Being able to communicate in English – Wellbeing| Adventure tourism| Average| Average| Possible| – Exciting outdoor activities | – Exotic atmosphere – Experiencing new and different lifestyle – Have fun and being entertained | Luxury tourism| Ave rage| Average| Possible| – Relaxation | – Convenience transportation – Nice weather – Variety of shopping places | Table 9 The targeting segment analyses 7. 2 Positioning European Health and Wellness tourism is chosen to be the primary segment. As competitors analysis shows that Thailand China and Singapore are the major competitors of the target segment. In order to understand the relative position of product compares with others competitors, two importance CCFs are used to represent the positioning map | English literacy|   | Inexpensive cost| India India | Singapore Singapore Thailand Thailand | Expensive cost| | China China |   | | | English illiteracy|   | Figure 2 The positioning map of Health and Wellness tourism segment.To summarise, there are 3 aspects that help to consider the Health and Wellness tourism as a primary target. First is high growth rate, as in segmentation matrix shows that age of target group is around 30 – 70 years o ld. CIA World Factbook( 2012) reported that over 65% of world populations are 15-70 years old and continuing increase over the next 10 years. Meanwhile, the trends of health and wellness are very popular in the development country such as UK people are looking for alternative medication which is high standard, cheaper and not consume their time. The third is completion position compare with competitors as the positioning map clearly shows that China has inexpensive medication cost but lack of English literacy.In contrast, Singapore fluently speaks English but cost of treatment is too high meanwhile Thai people able to speak English in the middle level but cost of medication still high unlike India has high English literacy and inexpensive cost, positively support to CCFs of target segment as they need low-cost and English speaking. With all above reasons make target segment has the most possibilities of profit creator. 8. Strategic Planning and Setting Objectives The Department of T ourism will to use growth strategy. As ResearchAndMarket website (2012) did the research of â€Å"Asian Medical Tourism Analysis (2008-2012)† and forecasted that India medical tourism able to account 38% of market with in next year. Thus, it become operational objectives for India medical tourism; â€Å"Dominate at least 38% market share of the region's medical tourism industry by 2013, become the highest number of medical tourist and income among other Asian countries within 5 years â€Å".Furthermore, † for the long-term substitutable strategy; objective to gain insight into brand awareness of target customer to middle level and creating the value proposition in customer mind within 10 years † In order to achieve goals the Ansoff’s Matrix will be taken to account; it offers a strategy for reaching objective, identify the key directions and develop sustainable competitive advantage (Ansoff 1987). Figure 3 Ansoff’s Matrix Source: ANSOFF, H. L (1987 ). Strategies for Diversification. Harvard Business Review, Sept. – Oct. , p. 114. As current India medical service has well reputation in the European customers, in the other words India has existing products with existing markets.So the tourism department should do the market penetration focus on the European customer. 9. The â€Å"Value Proposition† The value Proposition can be defined as a benefit which customer will receive in return for the customer's associated payment or in the other hands why a consumer should buy a product or use a service (Hollensen 2010). As the figure 2, we offer customer a standard but inexpensive cost of medical and treatment which operated by English literacy authorities. 10. Marketing Mix Recommendations The marketing mix is a key tool used in marketing; it consists of Product, Price, Promotion, Place, People, Physical Appearances and Processes (Wood 2004).In this session will give recommendations for each element but more detailed on Promotion due to international advertising is the weakness of India tourism. We aim to transform weakness into strength and creating sustainable competitive advantage (Kotler and Armstrong 2012). Product is a customer solution. To satisfy customer needs, India offer wind range of alternative quality medications and services. The Indian Systems of Medicine include Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (see appendix A) and also has a number of hospitals offering a world class treatment with the specialities and health personnel together (Chakravarth, Kumar and K 2008). They may try to offer medical & travel package to customers.Price is the customer cost, as CCFs of medical tourism they prefer an affordable cost. At this stage, an organization can do the cost differentiate, low cost, discount, and credit terms (Chakravarth, Kumar and K 2008). Promotion refers to the communication, as SWOT shows India lack of international advertising then they should do the fol lowing suggestions: * Increase international advertising. It is good for awareness building in the international market by do advertising on TV in the target countries. Thus, brand concept can be communicated effectively (Kotler and Armstrong 2012). * Personal selling: sell medical package via local agencies.Because agencies not only interactive with customer but also adaptable depending on customer needs (Kotler and Armstrong 2012). * Direct marketing: Targeting on target customers and continuous built long term relationship (Jobber 2010). * Internet promotion: The message send to customer thought electronic media. It is the global reach at relatively low cost but affective and measureable (Jobber 2010). For instant specific website for medical tourism with many languages. Place relevant to convenience. Organization should develop their transportation services make it easy for visitors (Wood 2004). Such as provide Car/ ambulance transfer from airport – hotel – hospita l. People, India should develop and train ealth personnel's skills in order to keep them standardize (Continuum Learning PTE LTD. 2012). Physical Evidence is about where the service is being delivered from. This element of the marketing mix will distinguish a company from its competitors. Customers will make judgments about the organisation based on the physical evidence. For example, in the hospitals or health clubs should have reliable certificate, good ambient conditions and facilities or join and international medical associations. (Continuum Learning PTE LTD. 2012). Process: Develop the process of medication or treatment in India try to make it faster but high quality than another European country (Continuum Learning PTE LTD. 2012). 11. Measuring SuccessWood (2004) suggested that if company want to know whether marketing process successful, company must have clear objectives and baseline measures. At the CEOs and Boards of tourism department point of view surely they care about the financial. The best measurement metrics should be the revenue, margin, profit and ROI (Marketo Inc. 2012). Although, the financial is important but on the marketer aspect the market share and customer’s brand awareness are essential as well. By monitoring those result after lunch marketing activates compare with the previous result, firm can realise that they do the marketing activities in the right way or not? 12. SummaryThe Department of Tourism India chose Health ; wellness tourism as the target segment, the market plan base on the analytical process of PESTEL, internal, competitors, customers, SWOT and marketing mix. Propose to create objective and long term competition advantage and strategy. The success may measure by marketing metres such as revenue, margin, profit, ROI market share and brand awareness. Appendix A Ayurveda: The healing touch of the magic of the invaluable Indian legacy is Ayurveda. Ayurveda is a unique health care system that was established in In dia in around 600 BC. Ayurveda is an indispensable branch of medicine, a complete naturalistic system that depends on the diagnosis of the body's ailments to achieve the right balance Yoga is not really a system of medicine.Its objectives are self- realization and spiritual union with all –pervasive divine cosmic power. But certain intermediary practices and yogic attitudes have proved beneficial for reducing stress, preventing many lifestyle-related diseases, and promoting general health and wellbeing. Naturopathy is based on the fundamental principles of Ayurveda. The basic tenet of Naturopathy is to live according to the laws of nature: disease occurs due to the accumulation of toxins in the body, and to cure the ailment, the body is purified with the use of natural methods, dietary regulations and exercise. Unani: The Unani system originated in the fourth and fifth century BC in Greece under the patronage of Hippocrates and Galen.The system is based on the Humoural theory that good health depends on the balance of the four humours: blood, phlegm, yellow bile and black bile. Siddha: Siddha means a â€Å"master† thus the name denoted the mastery of such practices. The most famous of the siddha was Nagarjuna, whose forms the basis of this system. The distinctive features of siddha are its reliance on minerals and metallic compounds, and its emphasis on rejuvenation therapies. Homeopathy: The term homeopathy comes from the Greek word ‘homios’ means like and ‘pathos’ means suffering. Homeopathy works by looking at the symptoms, will take into account the individual’s mental, physical, emotional and spiritual health before deciding the treatment. Homeopathy is based on the principles that ‘like cures like’.Source: Chakravarth, Kalyan, Kumar, C H. Ravi and K, Deept (2008). Conference on Tourism in India – Challenges Ahead- Swot Analysis On: Medical Tourism. IIMK, 15-17 May 2008. , p. 358 – 364. References ANSARI, DR. IRFAN AHMED ( March 2012). SWOT ANALYSIS OF MEDICAL TOURISM IN VARANASI. International Journal of Multidisciplinary Research, 2 (3), 210 – 223. ANSOFF, H. L (1987). Strategies for Diversification. Harvard Bussiness Review, Sept. – Oct. , 114. BACK, Les, BENNETT, Andy and EDLES, Laura (2012). Cultural Sociology: An Introduction. [online]. Blackwell Publishing. last accessed 17/10/2012 at: www. myilibrary. com BALL, Stephen, HORNER, Susan and NIELD, Kevein (2007).Contempory hositality & tourism : management issues in china and india. Oxford, Elsevier Ltd. BBC NEWS (2012). India train accident kills five. [online]. 31 05, Article from World Asia last accessed 07/10/2012 at: http://www. bbc. co. uk/news/world-asia-india-18276006 BBC NEWS (2012). India train fire kills 32 in Andhra Pradesh. [online]. 30 07, last accessed 07/10/2012 at: http://www. bbc. co. uk/news/world-asia-india-19043970 CHAKRAVARTH, Kalyan, KUMAR, C H. Ravi and K, Deept (2008) . Conference on Tourism in India – Challenges Ahead- Swot Analysis On: Medical Tourism. IIMK, 15-17 May 2008. , 358 – 364. CHINA NATIONAL TOURISM ADMINISTRATION (2012). China National Tourism Administration. [online].Last accessed 12 10 2012 at: http://www. tourismchina. org CIA (2012). The Central Intelligence Agency. [online]. Last accessed 10 10 2012 at: https://www. cia. gov/library/publications/the-world-factbook/geos/in. html CONTINUUM LEARNING PTE LTD. (2012). 7Ps of Services Marketing. [online]. Last accessed 27 11 2012 at: http://www. continuumlearning. com/Customer%20Services_7Ps%20of%20Services. pdf DOGAC, A, et al. (2004). Semantically enriched web services for the travel industry. SIGMOD Rec. , , 3, 7-21. DOLCETA (2012). Factors Which Influence. [online]. Last accessed 07 10 2012 at: http://www. dolceta. eu/united-kingdom/index. php EUROMONITOR INTERNATIONAL (2012).Health and Wellness in India. [online]. Last accessed 8 10 2012 at: http://www. portal. euro monitor. com. lcproxy. shu. ac. uk/Portal/Pages/Search/SearchResultsList. aspx EUROMONITOR INTERNATIONAL (2012). Travel and Tourism in Indonesia. [online]. Last accessed 18 10 2012 at: http://www. portal. euromonitor. com EUROMONITOR INTERNATIONAL (2012). Travel and Tourism in Thailand. [online]. Last accessed 18 10 2012 at: www. portal. euromonitor. com FUTUREBRAND (2012). FutureBrand. [online]. Last accessed 28 10 2012 at: http://www. futurebrand. com/think/reports-studies/cbi/2009/overview/ GLOBAL SPA SUMMIT (2011). RESEARCH REPORT: GLOBAL SPA SUMMIT 2011. [online]. Last

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Analysis of Citizen Kane - Essay Example and Orson Welles, was full of remarkable scenes and performances. It was able to deliver good narrative techniques and showed fantastic innovations in photography, editing, and sound. However, the film was linked to controversies and negative gossips. In fact, the persons behind the making of this film had received threats through intimidation, blackmail, newspaper smears, discrediting and even was subjected to FBI investigations before the day of its premiere in 1941 in New York City (â€Å"Citizen Kane†). Some watchers found the film as wonderful and extraordinary; others said it was just a mere fiction. Despite the good compliments of some, the film was accused of drawing remarkable, unflattering, and uncomplimentary parallels, not to mention the scene where Susan Alexander Kane character--how it was portrayed to real life. In addition, many did not give ‘nod’ to the film because it was accused of negative fictionalizing and caricaturing of certain events and i ndividuals, especially individuals like in the life of William Randolph Hearst, a prominent and powerful newspaper magnate and publisher.

Visual Learning and Students' Response Research Paper

Visual Learning and Students' Response - Research Paper Example Visual learning techniques can be achieved by use of computer graphics, cartoons, diagrams, posters, maps, charts, graphic organizers, graphs and many others that these learners can respond well to. Research has shown that students respond to learning in different ways and therefore, it is important for instructors to determine the kind of learners they have and employ appropriate learning techniques. Visual learners display a variety of characteristics including being good at spellings, quiet study times, like of colors and fashion, good performance in sign language, taking time to think before understanding lectures, understanding charts but forgetting names. Visual learning technique helps students connect to objects in a unique way in that they reflect, internalize and finally synthesize their information. Russel Ackoff suggested that the most important contribution of a first rate 21st century education is not content, but that we acquire the capability to learn and are motivate d to do so throughout our lives (Bartoletti, 128). It is therefore important to determine if and how visual learning improves the performance of a student. Various software packages and tools like Microsoft power point are used to enhance learning, thus making the exercise very interactive. Customization of effects that include color, gives the audience a better understanding of what is under discussion, providing visual learning with an edge over other traditional methods. Through this, it’s very easy for students to recall what they have been taught with the help of images, similar effects are employed in early childhood. Problem Statement Student performance has been declining mostly in developed countries; this is because colleges, high schools and other education systems are still using teaching styles that were used a long time ago in a modern society. The society is evolving rapidly and so it has been of great concern to change the older methods used for teaching in th e education sector and replace them with new effective methods so as to cope up with changes in the contemporary world. Research has shown that use of visual learning style is very effective and can be emphasized at the expense traditional auditory style. This research seeks to find out how visual learning improves students’ performance. Rationale for the Research It has been proven that most students respond best to visual images during learning and are likely to remember objects by visualizing whatever is taught. This research is carried out to establish how the use of these images or visuals, help students improve their performance and find the tools that can be employed to efficiently carry out this technique. In order to work effectively with the visual learning tools and achieve desired results, we have to determine and understand how student react to these images together with their function in enhancing understanding and performance of students. It has been determined that learning standards are going down gradually and sooner or later, education will lack meaning due to poor quality and low performances achieved by learners. Therefore, the use of new approach to learning like visual learning can help reverse this situation and make improvements. This research will determine